Market research on sustainable heating technology
New sustainable techniques need a chance to gain position in existing competitive markets. Therefore, The Sustainables did research on the commercial opportunities for sustainable heating technology.
To identify what circumstances cause a significant market change, the research is structured as follows. First, the unique qualities of the new technology are specified and compared to its competition. Subsequently, the market size is analysed by approaching the dealers and buyers of the installation technique. Finally, a survey was conducted on consumers’ motives and key factors for purchasing a heating system.