Strategic plan for home solar system provider
The solar market in the Netherlands is growing, but highly competitive. Therefore the right approach is absolutely essential for providers. Like for this leading wholesaler of solar panels, that wants to become the largest home solar system provider in the Netherlands. The Sustainables developed a strategic plan to help accomplishing this goal. After an analysis of potential obstacles in the commercialization of home solar panels, a marketing model and efficient business processes were developed. All with a clear focus on low-cost.