Implementing new, innovative techniques is an investment. The Sustainables was commissioned by a leading investor to build a few investment cases. One of those was in the area of innovative insulation technology. The priority in this case was to analyze the effective yield and to estimate the areas of risk.

The Sustainables made a technical analysis of the new technique. The following issues were included; outlets, status quo of the innovations compared to current techniques and an estimation of commercialization. Furthermore, we made a market analysis. Of course we also identified the consumer group, the market size and the factors for large market uptake.